Curious About Your DA Score? 🤔

Today, you simply can’t compete on your strengths alone.  In our global economy, where a million people can do what you can do, you have to Compete With Your Differences.  That something extra that you possess, that perhaps no one else has.  That something extra is your Differential Advantage, your DA that I call it.

Your DA may come from doing things faster, or more efficiency, or more skillfully, or more thoroughly, then anyone else.  It may come from having more experience, more specific knowledge, or for example in business, more convince locations.  It may come from being the biggest, or the most flexible, or the most accessible.  Whatever it is, find it, and maximize it.  Your DA needs to become apart of your DNA.

Seth Golden is a best-selling author, he’s a popular blogger, he’s an entrepreneur and a renown marketing pioneer.  He encourages people, and encourages companies, to do things that’ll get them notice right away.  He has a name for this marketing concept, it’s a title of one of his books, Purple Cow.  He sees Purple Cow as a description of how to push, at the edges of our culture, and to amplify your message, or your product, or whatever it is, that you do.

It answers the question, “Are You Passionate?”  That answer, your answer, must be a resounding YES!  Knowing, and using, and understanding, your differential advantage - your DA - will help you with your quest for excellence.  You’ll find that within yourself, because excellence is a quality of heart, it’s a quality of soul.

Your DA can get you to all kinds of places.  Focus on it today, and make this, the best day of your life!