Master the Art of Positioning 📈
Today, I want to tell you about a valuable skill we all need. You, me, everybody. It's called Positioning. Positioning is not about what you know or what you can do. Positioning is about becoming a person of trust, and presenting yourself to the right person, at the right time, at the right place, in the right way, With The Right Message.
When you think of Apple, what word comes to mind? I would bet it might be innovation. Apple wants that image attached to everything they make, and people pay for that. And people will pay for you too.
No matter what you do, the more years you do it, you have gain the knowledge, the skills, and wisdom, to position yourself as an expert in your field. You'll end up selling something, and that something is always you. You are the constant in every relationship. You won't sell your skills, you'll sell your benefits, or how you can help someone achieve what they want to achieve. In many cases, You’ll Appeal To Their Emotions, and when you do so, ask yourself these four questions…
What might keep them up at night?
What worries my potential clients?
What do they dread to do?
What do they worry about?
Put yourself in their shoes. Speak to their needs, and position yourself with your words, with your actions, with your focus, with your appearance, but mostly with your attitude. The way you treat others will determine the way they will respond to you. Being positioned correctly can lead to success. And success my friend, can lead to happiness. Have a wonderful day.